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Internet meme

Screenshots from a Harlem Shake video, showing the feature static jump cutting from 1 dancer to a wild dance party later on the song'south drop.[1]

The Harlem Milk shake is an Internet meme in the grade of a video in which a group of people dance to a curt extract from the song "Harlem Shake". As a meme, the video was replicated past many people, using the same concept, which led to information technology becoming viral in early February 2013,[ii] with thousands of "Harlem Shake" videos being made and uploaded to YouTube every twenty-four hour period at the height of its popularity.[3]

Despite its proper noun, the meme does not really involve participants performing the original Harlem Shake trip the light fantastic, a street and hip hop dance that originated in 1980s Harlem, New York City; rather, the meme unremarkably features participants performing flailing or convulsive movements.[4] [five] The meme form was established in a video uploaded on Feb two, 2013, by YouTube personality George Miller on his DizastaMusic aqueduct. The video featured the graphic symbol "Pinkish Guy" from The Filthy Frank Prove entitled "Filthy Compilation #half dozen - Olfactory property My Fingers",[6] [7] [8] which featured a section where several costumed people danced to the song "Harlem Shake" by Baauer.[ix] The video opens with the starting time employ of the Harlem Milkshake meme,[3] [half-dozen] and started a viral tendency of people uploading their own "Harlem Shake" videos to YouTube.[10]

Concept [edit]

The videos usually last about xxx seconds and feature an extract of the 2012 vocal "Harlem Shake" by American music producer and DJ Baauer. Baauer's song starts with a 15-second intro, a bass drib, so 15 seconds with the bass, and a lion roar at the end of the start 30 seconds. Usually, a video begins with ane person (often helmeted or masked) dancing to the song lone for xv seconds, surrounded by other people not paying attention or seemingly unaware of the dancing private. When the bass drops, the video cuts to the entire grouping dancing for the residual of the video. The dancing style should not be confused with the original Harlem Shake dance.[4] [11] Additionally, in the second one-half of the video, people oftentimes wear either a minimum of clothes or outlandish outfits or costumes while wielding strange props.[12] [13] Typically, only not e'er, the video will end by converting to slow motion on the feline growl.

Success [edit]

This success of the videos was in function attributed to the anticipation of the breakout moment and short length, making them very accessible to watch.[14] The Washington Post explained the meme'south instant virality by referring to the leap cuts, hypnotic beat, quick setups, and half minute routines.[15]

The Harlem Shake is technically very easy for fans to reproduce, equally it consists of a unmarried locked camera shot and one leap cut. Notwithstanding, the simplicity of the concept allows fans considerable scope in creating their ain distinctive variant and making their mark, while retaining the bones elements. In its simplest form, it could be made with just one person;[xvi] a more sophisticated version might even involve a crowded stadium. Moreover, there is a level playing field for celebrities and fans alike, with no guarantee of success for either group. There is a strong vein of humour running through each video that is not dependent on linguistic communication, farther increasing its potential to spread virally.[17] [xviii] [19] [20]

History [edit]

Cosmos [edit]

The "Harlem Shake" was first featured as the opening segment in a video by Japanese comedians George Miller and Sonya Fetina, under the moniker of YouTube user "DizastaMusic".[21] Five teenagers from Australia, using the proper name TheSunnyCoastSkate, replicated this segment in their ain video, which quickly gained popularity.[3] [eight] Every bit more than people replicated the original video and uploaded their own versions to YouTube, Harlem Shake rapidly became an Net meme.[iii] [22]

Viral spread [edit]

Google search interest for "Harlem Shake" Feb–April 2013

Cambridge, UK; images of 1 of 4000 videos a 24-hour interval uploaded at the elevation of the meme'southward popularity.

On February ten, 2013, the upload charge per unit of Harlem Shake videos reached 4,000 per day, or one every 21.half-dozen seconds.[23] Every bit of Feb xi, about 12,000 versions of the popular Internet meme had been uploaded to YouTube, garnering over 44 one thousand thousand unique views. By Feb 15, about twoscore,000 Harlem Milk shake spinoff videos had been uploaded, generating over 700 million views.[iii] [24]

Harlem Shake striking the 1 billion view marking on March 24, 2013, just 40 days afterwards its commencement upload, co-ordinate to Visible Measures. From the solar day when the first video was uploaded until it hitting i billion views, the videos were accumulating an average of more 20 million views a twenty-four hour period. The time it took for Harlem Shake to hit ane billion views is half the fourth dimension "Gangnam Style" took to hit 1 billion views and almost a sixth of the time that information technology took "Phone call Me Maybe".[ dubious – hash out ] [ clarification needed ] On April 4, Harlem Shake had 1.21 billion views.[25]

Baauer's single reached #1 on the iTunes America chart and #2 on iTunes in the UK and Australia on Feb 15, 2013.[26]

Its popularity has spread in many countries, including the US, the UK, Canada, Commonwealth of australia, Germany, Russia, and much of Europe,[9] [27] Prc,[28] [29] Bharat,[30] [31] Latin America,[32] the United Arab Emirates,[33] and Jamaica.[34]

The Guinness Earth Tape for the largest crowd doing the Harlem milkshake was created in 2013 with a crowd of 3,444 people taking part. Matt and Kim organised the record, it was performed at the Rensselaer Polytechnic Establish'due south Houston Field Firm arena in Troy, New York on 11 February 2013.[35]

Legacy [edit]

The unexpected success of Harlem Shake acquired Billboard to bring forward its plans, following two years of discussions, to incorporate data on YouTube views as one of three metrics used to calculate the influential Billboard Hot 100 nautical chart. This marked an important recognition that YouTube now plays a vital role in shaping cultural trends, defining hit songs ahead of radio programmers.[36] [37]

In issue of this meaning change, Baauer's "Harlem Shake" fabricated its debut at No. 1 on the Billboard Hot 100 on February 21, 2013. Without the change the song would just have debuted in the Top 15.[38] [39] In the year-end chart on that same yr, "Harlem Shake" became the fourth best song of 2013, behind "Radioactive" by Imagine Dragons. This makes it the only song to become an internet meme to hitting the top 10 on the Billboard yr-end nautical chart through the 2010s.

The success of Harlem Shake as well highlights a change of direction for music rights holders. With the exception of a takedown observe issued when artist Azealia Banks tried to upload her own version of the rail,[40] Baauer and his label, Mad Decent records, instead made employ of YouTube'southward Content ID database to assert copyright over the fan-made videos and claim a proportion of advertising acquirement in respect of each 1.[9] [40]

The grassroots, lesser-upwardly Harlem Shake has been described as a symbiotic viral meme,[19] where open civilisation and concern coexist.[40] The short length of the video, 31 seconds in most cases, impacts directly on the elapsing of advertizement that can precede it, which in turn limits advertisement revenue.[41] [42] [43]

In add-on, the insufficiently brusque life wheel of this kind of video meme means that by the fourth dimension a traditional advertising bureau or brand has put together its response to a current trend, it is likely that the trend will take long since peaked.[44]

Reception [edit]

Initial response [edit]

Numerous commenters accept compared the Harlem Shake to "Gangnam Style".[45] But the business magazine Forbes pointed out that dissimilar "Gangnam Way" and other notable hits from 2012, Harlem Milk shake is more of a meme, since a wide variety of groups and individuals have uploaded variants of the dance.[46]

Martin Talbot, managing managing director of The Official Charts Visitor in the UK, described "Harlem Milkshake" as a "phenomenon", the outset ever "crowd sourced video" to significantly drive sales of a song. Previously, as happened with "Gangnam Manner", there was e'er an initial video created past an artist which would commencement a trip the light fantastic toe craze that was later on adopted by fans.[xviii]

Harlem's reaction [edit]

In that location were reports that Harlem residents were upset because of the dance called "Harlem milk shake" in the meme videos not being the existent Harlem shake. Many felt that people in the videos were "disrespecting" the real dance and making the whole neighborhood of Harlem "look bad". On the other paw, some Harlem milkshake dancers expressed the hopes of the Harlem shake dance making a comeback, becoming pop all over once more as a result of the sudden exposure information technology got.[47] [48] [49]

Projected lifespan [edit]

The Atlantic magazine alleged the "meme murder[ed]" when the mainstream Today television program broadcast their version of the Harlem Milk shake on Feb thirteen.[13]

The Los Angeles Times cited a number of reasons why it felt the meme was nearing its peak, including what information technology described as an "extravagant" departure from the meme'southward apprehensive origins, adoption past a very broad demographic including the elderly, choreographed corporate versions by advertizing agencies and marketing departments, apparent boredom of video participants, and meaning departures from the original formula, such as the use of multiple camera angles and visual effects.[1]

After numerous companies and startups began uploading their own Harlem Shake videos for what appeared to exist promotional purposes, the business magazine Forbes brash them to produce their ain original content instead of variants of the same video. It stated that at that place were too many versions already on YouTube, and that such publicity efforts could become "lost amid all the dissonance."[46]

Similarly, Ad Age begged ad agencies not to "attempt to surf on the at present-crashed viral wave."[50] Ad Age later identified 60 advertising agencies exploiting the meme, calling it "played-out" after Pepsico released a Harlem Shake video featuring dancing soft drinks. Gabrielle Levy of UPI called the Pepsi ad "a bridge as well far," noting that depression production values had been "office of the amuse" of the meme. Fourth dimension asked, "do you really want to open up a can of soda after information technology's done the Harlem Milkshake?"[44] [51] [52]

A KQED weblog alleged on February 19 that the phenomenon had "jumped the shark" subsequently heavy exposure in the mass media and a plethora of "forced and forgettable" efforts.[53]

On March 4, YTD YouTube Downloader created a postal service mortem infographic looking back on the craze. The infographic highlights several shocking information points, such as the fact that the world spent roughly 2,782 years watching Harlem Milkshake videos in one month.[54]

Notable performances [edit]

Various groups that shot videos of themselves doing the Harlem Milkshake included the staff of Late Dark with Jimmy Fallon,[55] a squadron of the Norwegian Army;[56] basketball players from the Dallas Mavericks,[one] and the Miami Heat[57] [58] whose version was called peradventure "the best ... [o]r at to the lowest degree the most irreverent" past Matt Eppers of USA Today;[59] IMG Academy American football game players,[60] the Nebraska Cornhuskers football[61] squad and LSU Tigers football team,[62] the Canterbury Crusaders[63] and Auckland Blues rugby marriage sides,[64] [65] football clubs from Manchester City,[66] [67] Swansea Metropolis,[68] Fulham,[69] Juventus,[seventy] Crystal Palace,[71] and SC Cambuur,[72] the colleagues of CNN newsanchor Anderson Cooper, the concluding of whom received a Twitter shout-out from Baauer himself.[xiii] Cooper showed video of his staff performing the trip the light fantastic, while declaring himself "horrified" and "uncomfortable" about information technology.[73] Other participants in the craze included the University of Georgia swim team, whose video received at least 38 million views,[74] [26] music producer and international DJ Markus Schulz,[75] "a senior community,"[76] NASCAR drivers Jeff Gordon[77] and Jimmie Johnson,[78] musicians Matt & Kim,[56] musician Azealia Banks,[79] [eighty] [81] [82] the staff of The Daily Show,[83] Ryan Seacrest, Stephen Colbert,[fifteen] [84] [85] Rhett & Link,[86] members of the WWE,[87] EastEnders actors Himesh Patel and Ricky Norwood[88] and Playboy Playmates.[89]

A video titled Harlem Shake (Grandma Edition), in which a man and his 2 octogenarian grandmothers trip the light fantastic, received over a one thousand thousand views online within three days. Information technology was broadcast on the Today show and CNN.[90] [91]

On February xx, 2013, the cast of American reality television serial Splash including Kareem Abdul-Jabbar, Katherine Webb, Ndamukong Suh and Louie Anderson too uploaded a video of them dancing on the clip.[92] The aforementioned day, Australian singer Cody Simpson uploaded a video of his coiffure and him doing the Harlem Shake in his bout bus.[93]

On Valentine'southward Day (February 14), developers at Moovweb released an open source bookmarklet that replicated the Harlem Shake online by making the items on any web page move.[94] [95] [96] Soon after YouTube made its own version of the Harlem Shake by making the interface of the folio shake when the user searches for "practice the Harlem Shake".[97] [98]

On February 22 in Tel Aviv, 70,000 people danced during a "pre-Purim street party."[99] [100]

On March i, 2013, Fox uploaded the "Homer Shake" on YouTube, an blithe video where members of the Simpson family danced to the eponymous vocal.[101] Information technology was the couch gag for the "Gorgeous Grampa" episode.[ commendation needed ]

On March three, 2013, Sony Pictures Animation uploaded "The Cloudy 2 Shuffle" on YouTube, an blithe video where characters from Cloudy with a Chance of Meatballs 2 danced to the eponymous song.[102]

The March 9, 2013, episode of Saturday Night Live substituted "con los terroristas" with "tofu burritos" and "exercise the Harlem milk shake" with "potable a vegan shake." Justin Timberlake appeared as his street performer character, dressed every bit a block of tofu.[103] [104]

On March 18, 2013, the cast of the Armenian TV series Kargin Serial uploaded their Harlem Shake on YouTube.[105]

On March 23, 2013, Nickelodeon did their ain version of the Harlem Milk shake at the Kids' Choice Awards, which was called the Kids' Selection Shake.

At the Hong Kong Sevens rugby tournament in March 2013, an entire stand up of spectators took office in a Harlem Shake.[106]

The TV series Supernatural, starring Jared Padalecki and Jensen Ackles, did its own Harlem Milk shake version. Information technology began with a normal shot of Jensen, dancing randomly, with Jared on his phone behind him, seemingly unaware.[107]

The Harlem Milkshake was too performed in "Sweet Dreams," the nineteenth episode of the fourth flavour of the Play tricks TV series Glee. The trip the light fantastic toe was performed by fictional students at the University of Lima, while Finn (Cory Monteith) monologues about life at higher. "Harlem Milkshake" is listed as a featured vocal in the episode, as it was not covered by the bandage or released on a single or soundtrack album.

Performances with unforeseen consequences [edit]

In February 2013, a New York boys' water ice hockey team was forced to forfeit a start-round playoff game as a upshot of a Harlem Shake video uploaded to YouTube. The squad'south video, shot in a locker room, depicts scantily clad team members, notably, one player wearing nix simply a sock.[108] [109] [110]

2 Israeli soldiers received prison sentences, and one was also relieved of his control, after they posted a video of soldiers performing the Harlem Shake around a cannon, even though they were reported to accept notified their commanders of the project, taken care to ensure that no sensitive military machine equipment was shown, and sought approval for the finished video. The video was reported to take received a by and large positive reaction from mainstream Israeli media and online.[111] [112]

In Russia, law arrested five people later on they uploaded a video of themselves doing the Harlem Milkshake on a state of war memorial, an army tank from World War II.[113] [114] [115]

A grouping of up to xv miners in Australia were fired for breaching safety rules afterwards uploading a video where they performed the Harlem Shake secret.[116] [117]

A Harlem Milkshake video was filmed past a group of Colorado College students and team players of the higher's athletic team on a Frontier Airlines flight bound for San Diego from Colorado. The students and team players were flight for a tournament in San Diego. Later on the video was uploaded on February 15, 2013, information technology gained media attending, causing the U.S. Federal Aviation Administration to launch an investigation. 3 of the higher students, who organized the event, said in an interview that the flying attendants and the purser canonical their permission before the performance began, saying it was a great idea and the participating passengers also establish information technology fun. The instance was finally solved when a spokesperson for the airline said that "all safety measures were strictly enforced and followed and that the seat belt sign was turned off during the class of filming".[118] [119]

In a controversial move, a pupil at St Hilda's Higher, Oxford in the United Kingdom lost her temporary job as a part-fourth dimension library invigilator and student organisers were fined after a Harlem Shake video was filmed in the college library.[120] By fashion of dissimilarity, Professor Roger Ainsworth, Master of St Catherine's College, Oxford, praised his students for their version of the meme, which he described as "the best example of the genre, at to the lowest degree in the Great britain".[121] [122]

A religious pedagogy teacher at Caldicot Comprehensive School in the Great britain was suspended after a Harlem Shake video was posted online which allegedly showed him dancing with a lifesize paper-thin figure of Pope Benedict XVI. Co-ordinate to Monmouthshire council the teacher may have behaved in an "unacceptable way".[123] [124] [125]

The Washington Post reported that co-ordinate to the National Coalition confronting Censorship, about 100 students across the US have been suspended for participating in various versions of the Harlem Shake Meme. NCAC Director Joan Bertin referred to the suspensions equally "a rather disproportionate response past educators" to what she described as "teenage hijinks".[126] [127]

As a political statement [edit]

At the end of February 2013, hundreds of protesters chanted "Leave! Leave!" as they performed the Harlem Shake outside the headquarters of Egypt's President Mohamed Morsi. In a split incident, people were filmed doing the Harlem Shake in front of the pyramids. 4 pharmaceutical students had been arrested the previous week for breaching decency laws by performing the dance in their underwear.[128] [129]

In Tunisia, after students in a wealthy suburb of Tunis filmed a Harlem Shake video in which they parodied Salafists and Gulf Emirs, the schoolhouse managing director was suspended past the Ministry of Education. The resulting backlash saw the Ministry's website hacked by activists, and co-ordinate to some reports there were scuffles between Salafists and students wishing to perform the trip the light fantastic toe elsewhere in the country.[128] [129] [130] [131]

In the Us, so-Senate Minority Leader Mitch McConnell's re-election team uploaded their ain Harlem Shake video as function of his entrada to win a sixth term in the chamber in the 2014 midterm elections.[132] [133]

In the same state on December 14, 2017, conservative site The Daily Caller uploaded a video titled 'PSA from Chairman of the FCC Ajit Pai' in the wake of the FCC's decision to repeal the internet neutrality policy, which received severe backlash upon upload.[134] The video features Pai condescendingly interim out various things that can nevertheless 'exist done on the Internet', incorporating the Harlem Shake into a segment at the end of it. However, for the first time in the history of the usage of the meme, Baauer and eventually the record label he is signed to, Mad Decent, took legal action against Pai for unauthorized use of his music.[135]

Come across too [edit]

  • List of Internet phenomena

References [edit]

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External links [edit]

  • The Harlem Shake v1 (TSCS original) – video by The Sunny Declension Skate from February two, 2013, that created the art form of the meme
  • Filthy Compilation #6 – Olfactory property my Fingers – video by Filthy Frank from January xxx, 2013, featuring a "Harlem Milkshake" segment
  • Top Harlem Shakes playlist by YouTube Trends
  • YouTube does the Harlem Shake

mathenyprecalf.blogspot.com

Source: https://en.wikipedia.org/wiki/Harlem_Shake_%28meme%29

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