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How Much Does It Cost to Upload a Game to Steam

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If yous're an independent developer who prefers a premium business concern model, at that place's an splendid chance that your business is built around Steam.

One of the ongoing tasks of the GamesIndustry.biz Academy is to provide developers with all the key information they need to publish their game on Valve's platform -- and to brand sure information technology thrives after launch. We'll explore the many facets of selling games through Steam, from designing a store page and gathering wishlists, to navigating price-points and discounts, by talking to prominent developers and Valve itself.

Launched in 2003 for Valve's showtime party games, Steam was opened to third-political party publishers in 2005. The platform has since been going from strength to strength, eventually reaching the dominant status we all know. In 2019, Steam had 95 million monthly active users. A record number of concurrent players was registered during the COVID-nineteen crisis, reaching 7.25 million.

While the Epic Games Store is ascent in importance, Steam remains the most used PC storefront for game developers, and ane of the most attainable and piece of cake means to cocky-publish. Itch.io is also a very serious contender in that category.

While Steam has had this dominant position for years at present, the platform is certainly not set in stone and is constantly evolving -- so are its users. In December 2019, Valve revealed that Simplified Chinese had become the dominant language among Steam players. Even so, this aspect is always changing as well -- equally of April 2020, English language was back in the first position.

The Steam survey this is based on is updated on a monthly footing on this page. Developers should keep an eye on it to stay up to date with what the platform's userbase looks like. It will inform you for case that, as of April 2020, 95% of Steam users were using Windows as their OS. It also gives precious information on the most common specs players are using, which is very valuable to know whether or not they will be able to run your game.

How to release a game on Steam

In the following GamesIndustry.biz University guides, we'll tackle every aspect of publishing on Steam, from pre-launch to afterwards periods of your release cycle. This page will exist updated with new content regularly, as we piece of work through the unlike facets one by one. If at that place's an attribute of the store y'all'd specially like us to comprehend, you tin get in bear upon at academy@gamesindustry.biz.

We started with the most common subjects around Steam, but will get into more detailed topics in time.

Steam advice from Valve

Valve's peak tips for launching a game on Steam

  • Set upward a Steam page early on
  • Don't sleep on your developer contour
  • Wishlists are vital to boosting sales
  • Exist specific with your game tags
  • Choose the languages you support advisedly

Valve'south advice for making your game thrive after launch

  • There is no perfect fourth dimension to launch -- just make sure you lot're fix
  • Allow time for Valve's final build review
  • Use updates to proceeds more than visibility
  • Use Steam sales to ameliorate your visibility
  • Live streaming from your store page tin boost sales
  • Keep an eye on Steam Labs

Steam advice from developers

How to become the nearly out of your game'south Steam page

  • When should I create my Steam page?
  • How can I better the text on my Steam page?
  • How tin can I make my trailer Steam ready?
  • What assets should I prioritise on Steam?
  • How important is my publisher folio?

A game developer's guide to Steam wishlists

  • Why Steam wishlists matter
  • How to increase your Steam wishlists

How to cost your game and thrive during Steam sales

  • How to choose a price for your game on Steam
  • How to make the most out of Steam sales

How events being featured on Steam is changing games marketing

For the GamesIndustry.biz University, Michal Napora explores what events being featured on Steam tin can exercise for your game.

How to accept full advantage of Steam Festivals

TinyBuild's Michael Kuzmin details all-time practices when it comes to making the most out of Valve'south events.

How to make bundles work on Steam

Piotr Bajraszewski breaks down the mechanics of 11 Bit Studios' Bundle Madness auction, and how it sold well-nigh 1m units in a calendar week.

Steam advice from GameDiscoverCo's Simon Carless

Are Steam followers the all-time predictor of success for unreleased games?

GameDiscoverCo's Simon Carless examines how Steam festivals and showcases have inverse the impact of being wishlisted.

Estimating Steam and console sales: Two battletested methods

GameDiscoverCo and Beau Traveller offer developers two models to forecast their games' sales potential.

What might your Steam 'long tail' revenue be?

GameDiscoverCo shares the results of a developer survey to extrapolate beginning-month and first-year sales from launch week.

Exercise Steam's pre-launch wishlists and post-launch sales line up meaningfully?

GameDiscoverCo is back with more takeaways from its recent survey of Steam developers.

More than GamesIndustry.biz Academy guides to Selling Games

Our guides to making money from video games cover diverse aspects of the publishing process, whether you lot're a immature game programmer about to start a new project or an industry veteran:

  • How Unpacking kept a steady heartbeat later going viral years before launch
  • How to create a successful Patreon
  • Why culturalisation matters as much as localisation
  • More articles nigh making money from video games...

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Source: https://www.gamesindustry.biz/articles/2020-05-18-a-developers-guide-to-releasing-a-game-on-steam

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